The days of scanning the newspaper or having to pick up the phone to gain information are long behind us, and the up-to-the-second world of Twitter, Facebook, LinkedIn and other social platforms have made gaining information an easy process. Social media is growing in popularity and offers opportunities for small businesses and Fortune 500 companies alike.
As Coil World wrote in its July/August 2011 issue, Majestic has developed an industry-leading social media strategy as a way to share immediate information about the company, the steel industry and the market as a whole. In addition to the (C)ORE Blog, Majestic has developed several Twitter accounts, including @SteelResearch, @MajesticSteel, and @MajesticatHARDI, as well as accounts on Facebook and LinkedIn.
Here at Majestic, we have committed to investing in social media for both its immediate benefits and the long-term value it brings. More than just a passing trend, social media is indicative of the increasingly interactive nature of news in the 21st century. Here are a few ways regular social media usage can make you a smarter steel buyer:
1. A bird’s-eye view
Twitter is a micro-blogging site, meaning that users have 140 characters to express a thought. The result? Concise, headline-like posts that get to the point and are easy to skim. Quickly scroll through your Twitter feed each morning to get a sense for what’s going on in the world and in the marketplace.
2. The long and short of it
Links are easily and often shared via social media. By selecting which individuals and companies you’ll follow on Facebook, Twitter and LinkedIn, you can create your own custom news aggregator where you can easily click to learn more about articles that interest you.
3. Ask questions, get answers
Social media is, above all, social and thrives on interaction. It’s the perfect medium to pose a question on where the market is headed or ask @SteelResearch to further explain the latest blog post.
With all this information at your fingertips, it’s much easier to make well-informed purchasing decisions even in a volatile market. If you want to learn more on how you can use social media, here are a few resources from Mashable:
- A very comprehensive guide to Twitter for the novice to the expert.
- A step-by-step guide to setting up a Facebook page for your business
- How to build your company’s profile on LinkedIn
Do you utilize social media? How? I would be happy to answer any questions you may have.